Relocating to the opposite side of Melbourne provided us with the exciting opportunity to break into a new market. Whilst still maintaining a relationship with clients and potential clients where we established ourselves, it was time for the company to open its doors on some new prospects. With our architectural designs and development projects advancing into modern, sophisticated and unique ventures we saw the need for an adequate face to represent the Seidler name.
We engaged Seesaw Studio to assist with a refresh and retouch of our brand identity. Most importantly, it had to reflect the company’s design style and sophistication as it developed into a new era. We were able to work very closely with Seesaw throughout the entire process which was extremely constructive and beneficial, not only to the outcome of the designs however, the potential future growth of the company. Seesaw’s design approach was seamlessly executed with a perfect understanding of how we should represent ourselves. The deliverable flowed from the core of our brand giving us a design identity that is modern, clean, minimal, sophisticated and most importantly, unique to the Seidler name.
The re branding injected a positive and creative energy into the team, encouraging dynamic innovation with exciting things to come!